I visited india and I was surprised that many people think beauty= fairness.there are so many advertisements for fairness creams on the television/newspaperss,almost everywhere.I heard that every home uses a fairness cream and there are people who reject a marriage proposal of a woman if she isn’t fair.
according to me they for a beautiful wheatish(tanned) skin texture.why do they spend so much for light skinned products?

Im not sure but i think it dates back a while back, maybe something do to with the british colonisation/rule in India, after that most indian’s got the idea that being ‘fair’ meant a better status and more respect or beauty.

Ive been thinking about this for a while, and is the only possible idea i can think of! nice question.